Make Sales Easier

By Coach Laine

Sales can be exhausting. 

Does this sound familiar? You find a buyer and build rapport, knowing that what you have can help them. You pull out all the tricks you have learned about sales and still...nothing. They don't buy.  

We exert so much of our emotional energy on one or two potential buyers who we know are the ”perfect” customer. Listen to Coach Laine...they are not the perfect customer. 

Why? Because a customer who is great for your product won't require five months of your time.  Instead, keep them in the pipeline, but move on, take your time and energy to the tens of thousands of people who are actually waiting to hear from you. 

We make sales too hard. We waste too much time on certain prospects. Today there are scores of others who are searching for a product like yours, but you are too busy fussing over the non-buyer, and for nothing. It's time to change focus. 

Remember, you can spend five months on one customer who never buys, or one week on ten who do.  Be persistent, but don't be distracted. It's good to identify the difference. 

If you are a sales professional who could use a boost, send us a message and we'll get you connected to a coach who will help you stay focused on the right buyers.