Discovering Your Secret Sauce

What if you offered something so amazing, that everyone wanted to steal it?!

The idea of industrial espionage dates all the way back to Ancient Greece. Chefs at the time were struggling with rivals scheming to steal their signature recipes. This is where we get the phrase, “secret sauce.”

What's your secret sauce?  It's a common question to answer while we plan or market our offers. It can also be hard to differentiate ourselves from the other guys.  We are going to make this easier for you...real fast.  

Your differentiator might not be your product or service. It might be you...the way you interact with customers, your marketing, the fact that you're more consistently in front of people than your competitor. It might be the predictability that you offer customers. People love to know what to expect. It might be clarity of purpose. 

USAA is a financial services firm that focuses on military families.  What they offer can be found through countless other companies, but their focus on making life easier for those in public service is what helps them maintain a 98% customer retention rate. 

Creating an extraordinary, distinguishable thing for your customers is essential for good business, but consider which element of your business, that extraordinary thing is. Once you've identified it....leverage it as much as you can, because that is your secret sauce.  

In the comments, let us know which company you think stands apart from the rest.