Is Your Business Messaging Clear?

I was at my least favorite place in the world...the pediatrician's office. I was there with my son and we had been there for three hours with no cell phone service. It was a lesson in patience. 

I had all the time in the world to take in my surroundings. I noticed that on the wall, they had very clearly listed their mission, vision and values. 

I left knowing exactly what it is they do, why they do it and what I, as a consumer, could expect. What is the difference between those three things and why are they so important?

Small businesses need to know what these things are because it's our home base for everything:

• Your mission is what you do. 

• Your vision is what you want. 

• And your values are the guiding principles for your company. 

It might seem daunting to get all of these nailed down.  If you are a new business, these will likely change over time...it’s important to start somewhere. If you are an established business, this is a great opportunity to solidify what you do, so that you can communicate it clearly to your customers.

Get your mission, vision and value nice and solid and the people you serve will have more confidence in you.