Scientific Way to Get More Sales

You are being brainwashed. Not really, but advertising agencies everywhere are manipulating your psyche. 

That soda can in your favorite movie, the Christmas song playing over the loudspeaker in the mall, the very calculated posts you see from your favorite instagrammer....they are all occurring for a very specific reason. 

It's called the Mere Exposure Effect. It's used by the CIA and FBI when recruiting new agents, it's used to market products and services and it's even inadvertently affecting decisions such as which college you attend, or which stocks are traded.  

The Mere Exposure Effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. 

We are all wired to like that which is familiar. Gustav Fetchner began his research on this in the 1870s and documented what he called the “glow of warmth effect”....that feeling we experience when in the presence of something familiar. 

If you want people to have positive feelings toward your brand, or be more likely to buy what you are offering, make it a point to be in front of them more frequently, and then let science do the rest.  

How can your company get creative with this approach?  To workshop some ideas and put a plan in place, send us a message today.